About
Highly strategic and creative Content Marketer and Product Marketing Specialist with over 3 years of demonstrated success in driving significant brand growth, product adoption, and customer engagement. Expert in developing user personas, mapping customer journeys, and crafting data-driven content strategies that consistently achieve measurable conversion and ROI. Proficient in SEO, Go-To-Market (GTM) campaigns, brand storytelling, and advanced audience segmentation. Passionate about leveraging compelling content and innovative product solutions to bridge user needs with business objectives and accelerate success.
Work
Fullgap.co
|Marketing Associate
Summary
Drove product sign-ups and user engagement through strategic go-to-market initiatives and content creation.
Highlights
Developed and executed go-to-market strategies that led to a 20% increase in product sign-ups within six months.
Created educational and product-led content, significantly boosting user engagement by 30%.
Collaborated cross-functionally with design, sales, and product teams to define user personas and refine messaging across digital campaigns.
Managed all social media platforms, achieving a 40% increase in follower interaction.
Renee PR Agency
|Content Writer / Brand Storyteller
Summary
Crafted compelling narratives and managed collaborations to enhance client visibility and lead generation.
Highlights
Crafted impactful brand narratives and founder profiles that effectively communicated client value propositions across diverse PR and owned media channels.
Secured placements in high-impact publications, resulting in a 30% uptick in qualified leads.
Managed influencer collaborations, driving a 25% increase in followers and a 10% boost in website traffic.
Zulfah Technologies
|Content Strategist
Summary
Led SEO-driven content initiatives to enhance website traffic and course enrollment.
Highlights
Led SEO-driven content strategy, resulting in a 25% rise in website traffic and a 15% increase in course enrollment.
Created high-ranking educational blog articles, case studies, and landing pages that achieved Google's first-page ranking for competitive keywords.
Partnered with instructional designers to build high-converting course content, achieving an impressive 90% completion rate.
M-Solution Consulting International Ltd.
|Content Marketer
Summary
Executed digital campaigns, analyzed performance, and developed lead generation strategies.
Highlights
Launched integrated digital campaigns that reached over 20,000 unique users and increased brand awareness by 30%.
Utilized Google Analytics and A/B testing to refine content strategy, boosting lead conversions by 18%.
Developed effective lead magnets and marketing materials that attracted 200+ prospects and converted 60 leads.
Volunteer
CHESS IN SLUMS AFRICA
|Content Writer
Summary
Contributed to grassroots impact through compelling storytelling and social media content.
Highlights
Authored compelling stories that amplified grassroots impact and reached over 100 daily readers.
Created high-converting social media content, achieving a 50%+ engagement rate.
Supported fundraising campaigns that successfully increased donations and volunteer participation.
TEDx LAGOS STATE UNIVERSITY
|Lead Organiser
Summary
Led event planning and marketing for TEDx events, driving audience engagement.
Highlights
Led comprehensive planning, sponsorship acquisition, and speaker curation for TEDx events, engaging over 300 attendees.
Designed and executed targeted marketing campaigns that successfully grew audience engagement by 40%.
Education
LAGOS STATE UNIVERSITY
Bachelor of Science (BSc)
Economics
Courses
Marketing Principles
Consumer Behaviour
Data Analysis for Business
Business Communication
Certificates
Content Marketing Certification
Issued By
HubSpot Academy
Google Analytics for Beginners
Issued By
Advanced Product Marketing
Issued By
LinkedIn Learning
Marketing Foundation
Issued By
LinkedIn Learning
Skills
Content Marketing Strategy
Content Planning, Content Development, Content Distribution, Performance Measurement.
Product Positioning & Messaging
Value Proposition, Market Messaging, Product Launch, Competitive Analysis.
Buyer Persona Development
Audience Research, Customer Segmentation, Target Audience.
SEO & Keyword Optimization
Search Engine Optimization, Keyword Research, On-page SEO, Technical SEO.
Go-To-Market Campaigns
GTM Strategy, Market Entry, Campaign Management, Product Launch.
Customer Journey Mapping
Customer Experience, User Flow, Conversion Funnel.
Brand Storytelling
Narrative Development, Brand Voice, Content Creation, Brand Identity.
Social Media Marketing
Social Media Strategy, Community Engagement, Platform Management, Influencer Marketing.
Content Performance Analytics
Data Analysis, Google Analytics, Ahrefs, KPI Tracking, Reporting.
CMS & Blog Management
Content Management Systems, WordPress, Blog Strategy, Content Publishing.
Google Analytics
Web Analytics, Data Interpretation, Reporting.
Ahrefs
SEO Tools, Keyword Research, Backlink Analysis.
SEMrush
SEO Tools, Competitive Analysis, Content Marketing.
WordPress
CMS, Website Management, Blogging.
Notion
Project Management, Collaboration Tools, Workspace Management.