ABDULBASIT ABDUSALAM

Strategic Content & Product Marketing Specialist

Lagos, NGA.

About

Highly strategic and creative Content Marketer and Product Marketing Specialist with over 3 years of demonstrated success in driving significant brand growth, product adoption, and customer engagement. Expert in developing user personas, mapping customer journeys, and crafting data-driven content strategies that consistently achieve measurable conversion and ROI. Proficient in SEO, Go-To-Market (GTM) campaigns, brand storytelling, and advanced audience segmentation. Passionate about leveraging compelling content and innovative product solutions to bridge user needs with business objectives and accelerate success.

Work

Fullgap.co

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Marketing Associate

Summary

Drove product sign-ups and user engagement through strategic go-to-market initiatives and content creation.

Highlights

Developed and executed go-to-market strategies that led to a 20% increase in product sign-ups within six months.

Created educational and product-led content, significantly boosting user engagement by 30%.

Collaborated cross-functionally with design, sales, and product teams to define user personas and refine messaging across digital campaigns.

Managed all social media platforms, achieving a 40% increase in follower interaction.

Renee PR Agency

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Content Writer / Brand Storyteller

Summary

Crafted compelling narratives and managed collaborations to enhance client visibility and lead generation.

Highlights

Crafted impactful brand narratives and founder profiles that effectively communicated client value propositions across diverse PR and owned media channels.

Secured placements in high-impact publications, resulting in a 30% uptick in qualified leads.

Managed influencer collaborations, driving a 25% increase in followers and a 10% boost in website traffic.

Zulfah Technologies

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Content Strategist

Summary

Led SEO-driven content initiatives to enhance website traffic and course enrollment.

Highlights

Led SEO-driven content strategy, resulting in a 25% rise in website traffic and a 15% increase in course enrollment.

Created high-ranking educational blog articles, case studies, and landing pages that achieved Google's first-page ranking for competitive keywords.

Partnered with instructional designers to build high-converting course content, achieving an impressive 90% completion rate.

M-Solution Consulting International Ltd.

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Content Marketer

Summary

Executed digital campaigns, analyzed performance, and developed lead generation strategies.

Highlights

Launched integrated digital campaigns that reached over 20,000 unique users and increased brand awareness by 30%.

Utilized Google Analytics and A/B testing to refine content strategy, boosting lead conversions by 18%.

Developed effective lead magnets and marketing materials that attracted 200+ prospects and converted 60 leads.

Volunteer

Content Writer

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CHESS IN SLUMS AFRICA

Contributed to grassroots impact through compelling storytelling and social media content.

Highlights

Authored compelling stories that amplified grassroots impact and reached over 100 daily readers.

Created high-converting social media content, achieving a 50%+ engagement rate.

Supported fundraising campaigns that successfully increased donations and volunteer participation.

Lead Organiser

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TEDx LAGOS STATE UNIVERSITY

Led event planning and marketing for TEDx events, driving audience engagement.

Highlights

Led comprehensive planning, sponsorship acquisition, and speaker curation for TEDx events, engaging over 300 attendees.

Designed and executed targeted marketing campaigns that successfully grew audience engagement by 40%.

Education

LAGOS STATE UNIVERSITY

Bachelor of Science (BSc) Economics

Courses

Marketing Principles

Consumer Behaviour

Data Analysis for Business

Business Communication

Certificates

Content Marketing Certification

HubSpot Academy

Google Analytics for Beginners

Google

Advanced Product Marketing

LinkedIn Learning

Marketing Foundation

LinkedIn Learning

Skills

Content Marketing Strategy

Content Planning, Content Development, Content Distribution, Performance Measurement.

Product Positioning & Messaging

Value Proposition, Market Messaging, Product Launch, Competitive Analysis.

Buyer Persona Development

Audience Research, Customer Segmentation, Target Audience.

SEO & Keyword Optimization

Search Engine Optimization, Keyword Research, On-page SEO, Technical SEO.

Go-To-Market Campaigns

GTM Strategy, Market Entry, Campaign Management, Product Launch.

Customer Journey Mapping

Customer Experience, User Flow, Conversion Funnel.

Brand Storytelling

Narrative Development, Brand Voice, Content Creation, Brand Identity.

Social Media Marketing

Social Media Strategy, Community Engagement, Platform Management, Influencer Marketing.

Content Performance Analytics

Data Analysis, Google Analytics, Ahrefs, KPI Tracking, Reporting.

CMS & Blog Management

Content Management Systems, WordPress, Blog Strategy, Content Publishing.

Google Analytics

Web Analytics, Data Interpretation, Reporting.

Ahrefs

SEO Tools, Keyword Research, Backlink Analysis.

SEMrush

SEO Tools, Competitive Analysis, Content Marketing.

WordPress

CMS, Website Management, Blogging.

Notion

Project Management, Collaboration Tools, Workspace Management.